FC Helsingør has entered into an agreement with Freetrailer regarding the club’s main sponsorship. The agreement takes effect immediately and runs until the end of the season, with an option for a one-year extension. This means that already in Sunday’s match against Silkeborg, FC Helsingør will run onto the pitch with Freetrailer’s logo on their chest.
Director Allan Darré from Freetrailer sees great opportunities in the sponsorship:
– The club has gone through a fantastic development and has gradually built up a unique position here in North Zealand. Freetrailer has been a partner in FC Helsingør for some years now, and FCH has a very strong brand and network, both among the fans, the clubs up here, and in the business community. It is a network that we can very much use to expand our own brand up here and strengthen Freetrailer’s position in local business. We already have cooperation agreements with Silvan, Espergærdecentret, Hørsholm Golf Club and Bilka, and it makes perfect sense for us to use the opportunities for exposure and synergies when you are part of the strong business network around FC Helsingør. Our business is built around partners in the business community, and this type of exposure makes perfect sense.
We already plan to be quite active in our sponsorship, and have started discussing various initiatives with the club’s sales department, which will benefit both us and FC Helsingør. This could for example be making trailers available for use in the parent and partner clubs, as well as various events with players and staff at our partners.
FC Helsingør director Janus Kyhl had a big smile on his face when the contract was signed:
– It is a great pleasure that a recognized and forward-moving company like Freetrailer sees FCH as the right platform for their marketing. Freetrailer has been a partner with us for some years, and from the start they have been a very strong partner for the club, where we have also benefited from Allan’s business experience on the board. We are proud that Freetrailer has chosen to upgrade their sponsorship, and it is a strong signal of great faith in the future of the FC Helsingør project.
It has been important for the club to land a main sponsor that financially gives us the opportunity to work with a slightly longer perspective and have a solid foundation to work from. But even more important has been attaching a main sponsor who can see value in the sponsorship beyond the purely financial, and who has some values that align with ours and that we can identify with.
Photo: FC Helsingør
