FC Helsingør makes its debut in FIFA 18 this year, and it was celebrated with a FIFA 18 tournament at Culture Night on 29 September at our sponsor Euronics, Helsingør.
20 participants were ready at the start of the tournament at 16 and at 19.30 the winner had been found. Fillip Haxthausen became the proud winner of a FIFA 18 game, signed by the Alka Superliga players from FCH.
The event was a joint collaboration between Euronics and FCH, and from FC Helsingør’s side it was an opportunity to experiment with alternative possibilities around sponsor activation.
From the start of the tournament to 19.30 when the winner was announced, and to the subsequent casual gaming on the 2 screens, there was good traffic between the stand and the shop. The chairs were warm all day long, from the many who wanted to test their skills against FC Helsingør in FIFA 18.
Around them, both adults and children gathered a larger audience, and store owner Kenneth Lyby could mingle with his customers throughout the evening.
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