FC Helsingør has entered into a four-year agreement with Craft Sportswear and August Erhverv & Sport, who will from now on be suppliers of all training kit and match kit for both FC Helsingør's first team and youth teams.
This is the largest clothing sponsorship in the club's history, and one of the largest sponsorship agreements in FC Helsingør's history.
Chairman of the board Jordan Gardner was in Denmark to sign the agreement:
We have worked with several different offers, and looked at a number of different potential clothing partners, but it quickly became clear to us that Craft represented a unique opportunity. We gain the advantages of collaborating with a large, international player in the sportswear market, while at the same time being able, through August Erhverv & Sport, which handles daily logistics and deliveries, to maintain the cooperation with a loyal, local sponsor who has stood by the club through thick and thin for many years. It was important to us to have a partner who could deliver, was flexible and accommodating, and at the same time could provide a product of high quality, and Craft has a very good reputation on all counts. We look forward to a close cooperation in the seasons to come.
Board member from FCH Youth, Michael Schmidt, is also delighted with the agreement:
It is a really good agreement for us in the youth department. We thought it was important that we entered into the agreement as one united club, where the first team and the youth department have the same expression and show that we are still one club, even though we now have both an association and a professional top structure.
Key Account Manager Morten Jensen from Craft Teamwear sees FC Helsingør as a really good match:
What attracted us to FC Helsingør is first and foremost the ambitions and the new, beautiful facilities. We have had a desire to enter the market for professional football, and we see FCH as a very strong partner that can put us on the map in Danish football, with both a strong first team and an ambitious youth department. We see the club as a perfect match for our Next Generation Teamwear collection, and we have great faith in the club's future. We will be working closely with FC Helsingør on the design of the upcoming FCH collection, a process that begins immediately.
FC Helsingør will play out the spring in the existing shirts, and then switch to Craft Sportswear in the summer, when the new season begins.
Photo: FC Helsingør
